It’s no secret that at Ellis Elite Creative we LOVE writing video scripts. It’s one of the most requested forms of copywriting services we offer.
But loving something and needing something are very different. So just how effective is video marketing right now?
The stats are blowing up everywhere, and the bandwagon has already taken off down the road. So if you’re not currently using video marketing in your marketing strategy, here are 5 stats that will quickly have you reaching for a camera.
Number One: Everyone is using video!
It’s not always a good idea to do what everyone else is doing. However, in the case of video, it most certainly is. Businesses both big and small are turning to video and ensuring it is a major part of their 2023 marketing strategy.
According to a survey conducted by Wyzowl, 91% of businesses are using video as a marketing tool. Yes, you read that right, 91%! That means your potential customers are expecting you to also be using video. So if you are not, you may be losing customers without even realizing it.
Number Two: Consumers are watching videos
If you are a late-night scroller like us, you already know that people are watching a lot of videos each day. But just how much is a lot?
According to Dash, worldwide people are watching an average of 84 minutes worth of video content each day.
That could be paid video sure, but a lot of it is actually organic videos that are popping up in their scroll feed. So you could be taking advantage of free video marketing by just simply putting more content out there.
Number Three : Video is proven to work
Because of the high demand for video in the consumer world, video is paying off in the marketing world more and more. The ROI on video continues to skyrocket.
According to Oberlo, 92% of businesses using video in their marketing strategy have said they’ve seen a good ROI on video.
They even went on to say that video marketers are seeing 66% more qualified leads from video content each year.
Number Four: Video is great for engagement
Getting content shared is great for any business. But tapping that code on sharable content is a marketing roll of the dice. However, video has been seen to be shared more often than other content.
Going back to our good friends at Dash again, they’ve shared that videos are twice as likely to be shared than any other form of content.
People are 52% more likely to share a video than any other type of content such as a social post, a product page, or even a blog. That is because video can be digested quickly and easily.
Number Five: Video is great for SEO
With just about every business turning to some sort of SEO improvement in 2023, video is heavily in the discussion for SEO.
According to Hubspot, 31% of marketers are including video to improve SEO. Websites are seeing a search engine boost when they add a video to a page. This is because video increases page quality as well as the time visitors spend on that page.
For SEO, that stat is just the tip of the ice burg. We are seeing our client’s SEO boosted in numerous ways with proper video placement across multiple channels.
Video doesn’t have to be expensive
Back in the days of Mad Men video marketing was a huge expense and even a risk for businesses. But just like the Mad Men wardrobe, those days are far behind us.
In today’s age of smartphones and accessible editing software, video production is actually affordable. There are finally more ways to create video than a huge movie production set-up.
At Ellis Elite Creative we’ve helped our clients utilize whatever budget they have for video with options like full filming days, remote filming, editing their self-shot footage, animated videos, and beyond.
Whatever your budget is for video, chances are we can work with it.
Don’t ever let your budget hold you back from joining the video marketing game. Contact our team today to discuss adding video to your marketing strategy.
We’re going to go scroll through more videos now, see you next time!
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